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M94
Mullins, J. W.
Marketing management: a strategic decision-making approach : учебное пособие / J. W. Mullins, O. C. Walker. - New York [etc.] : McGraw-Hill Irwin, 2010. - 551 p. - Б. ц.
ББК 65.291.3-21я7
Рубрики: Marketing management
Кл.слова (ненормированные):
marketing -- management -- behavior -- business -- the role of marketing in developing successful business strategies
Доп.точки доступа:
Walker, O.C.
M94
Mullins, J. W.
Marketing management: a strategic decision-making approach : учебное пособие / J. W. Mullins, O. C. Walker. - New York [etc.] : McGraw-Hill Irwin, 2010. - 551 p. - Б. ц.
Рубрики: Marketing management
Кл.слова (ненормированные):
marketing -- management -- behavior -- business -- the role of marketing in developing successful business strategies
Доп.точки доступа:
Walker, O.C.
Page 1, Results: 1