QR-код құжаттың
65.291.31я7
W19
Walker, O. C.
Marketing strategy: a decision-focused approach : учебное пособие / O. C. Walker, J. W. Mullins. - New York : McGraw-Hill Irwin, 2011. - 352 p.: ill. - ). - Б. ц.
Рубрики: Marketing research
Кл.слова (ненормированные):
economy -- market -- business strategy -- marketing strategy focuses on strategic issues while providing specific tools and frameworks for making marketing decisions
Доп.точки доступа:
Mullins, J.W.